Facebook is undergoing significant transformations in 2025–2026, aiming to enhance user experience, bolster safety, and integrate advanced technologies.
Reviving Core Social Features
In response to user feedback, Facebook has reintroduced the "Friends" tab, allowing users to view content exclusively from their friends, including posts, Reels, stories, birthdays, and friend requests, without the distraction of recommended content. Initially launched in the U.S. and Canada, this feature seeks to restore the platform's original social experience .
Enhanced AI Personalization
Meta has introduced a more personalized Meta AI assistant across Facebook, Messenger, and Instagram. This AI can remember user preferences, such as dietary choices, and provide tailored recommendations. For instance, if a user expresses interest in vegan recipes, the AI will suggest appropriate options in future interactions .
Improved Teen Safety Measures
To protect younger users, Meta has implemented "Teen Accounts" on Facebook and Messenger. These accounts feature enhanced privacy settings, such as restricting interactions to known contacts, limiting content visibility, and introducing screen time reminders and "quiet mode" during nighttime. Additionally, parental consent is required for users under 16 to reduce restrictions .
Advancements in Social Commerce
Facebook is expanding its social commerce capabilities, transforming into a more integrated shopping platform. The evolution of Facebook Shops includes advanced storefronts, seamless checkouts, and AI-powered product recommendations. Live shopping events allow brands to showcase products in real-time, enabling viewers to make instant purchases .
AI-Driven Advertising Innovations
In 2025, Facebook is enhancing its advertising features with AI-driven tools. Advertisers can utilize AI to create engaging and personalized content, improving audience targeting. Additionally, Facebook is introducing a new ad category for financial products and services, ensuring users receive relevant and compliant content .
Evolving Developer Policies
Meta is updating its Platform Terms and Developer Policies to provide clearer guidelines for developers. These updates, effective from February 3, 2025, include requirements for accessible privacy policies and obtaining valid user consent to build or augment user profiles, aiming to enhance trust and safety
These updates reflect Facebook's commitment to adapting to user needs and technological advancements, ensuring a safer and more personalized experience for its global user base.